It may not be Halloween yet, but it looks like Kylie Jenner (opens in new tab) didn't get the memo. The star took to Instagram (opens in new tab) to share her most scandalous photo yet.

In the photo, Jenner poses nude, but that's not what people are up in arms about. Rather, her followers were less enthusiastic about another glaring fact: she is also covered in fake blood. And when I say bloody, I mean all over the place. Not only is it dripping from Jenner's shoulders to her toes, but she is crouched in a puddle of it. Honestly, I know it's not real blood, but I can't stop shuddering every time I look back at the photo.

"Low-level disturbing..." Some commented, "This is in bad taste. Ugh." Others pointed out that Jenner's pregnancy (open in new tab) might not be the best time to post such a photo: "Honestly, I think this is really disturbing because she is pregnant," they wrote. Of course, what she does with her body is Jenner's prerogative, but some pointed out that a trigger warning should accompany the picture (that post is at the end of this article, so be sure to click to delete it if you don't want to see it).

Apparently, by sharing this horribly gross photo (again, because of the blood, Jenner herself looks perfect as ever), the entrepreneur wants to sell us more stuff. The Kylie x Nightmare on Elm Street Collection, out tomorrow! 3 p.m. CST KylieCosmetics.com," she captioned the post.

There's no such thing as bad publicity, right?