Beyonce and Jay-Z, the ultimate power couple, will appear in Tiffany & Co.'s new "About Love" advertising campaign. The husband and wife duo will be featured in both a print campaign and video ad for the legendary jewelry label.

In exclusive photos released ahead of the official launch, Mr. and Mrs. Tiffany embody the timeless elegance we associate with Tiffany in black floor-length gowns, sheer long gloves, and topknots, while he wears a classic black suit and bow tie. According to Vogue (opens in new tab), between them they are adorned with more than 200 carats of diamonds, including Tiffany yellow diamonds; according to People (opens in new tab), the jewelry has been worn by Lady Gaga, Audrey Hepburn, Needless to say, it's a pretty big deal, as only Lady Gaga, Audrey Hepburn, and socialite Mary Whitehouse have ever worn it.

In a statement obtained by People, Beyonce (opens in new tab) and Jay-Z said, "Love is the diamond that adorns jewelry and art."

Alexandre Arnaud, Tiffany's EVP of Product and Communications, explained the spirit of the campaign thus. Beyoncé and Jay-Z are the epitome of a modern love story. As a brand that has always stood for love, strength, and self-expression, no couple better exemplifies the values of Tiffany & Co. We are honored to welcome the Carters as part of the Tiffany family."

The film was shot by Jay Z himself, with Beyonce providing the soundtrack. The campaign will also feature a reproduction of a Jean-Michel Basquiat painting against a Tiffany Blue backdrop. Only the best.