Eminem is killing his alter ego Slim Shady as he prepares to release a new album.

The 51-year-old rapper posted a "secret" ad disguised as an obituary in this week's newspaper The Detroit News, writing, "Slim Shady made a lasting impression."Read the subheadings," fans "never forget" the controversial rapper."

"obituaries,"shared by the complex on social media, read in part,"Shady first became a household name in 1999 with the debut of his playfully confused single 'My Name' which — along with its unique eye—catching video - helped the young artist and his lyrics become more popular. I was exposed to many audiences."

It continued, Its audience was immediately exposed to the extreme darkness of the Muse/rapper, as he led millions of music fans down the road admiring a clearly nihilistic worldview."

The dramatic next paragraph states, "Ultimately, what appears to be the tool he used is a telephone card that defines an existence that can suddenly come to a terrible end, his complex and tortured existence coming close, and the legacy he left behind is no closer to resolution than the way this character left this world." It is not."

The announcement of a false death," he can really find peace in the afterlife that he could not find on Earth.

The context of the fake obituaries is that Eminem recently announced a new album scheduled for release this summer, entitled The Death of Slim Shady (Coup de Grasse)

A promotional video for the record was posted as a fake documentary tracking down Slim Shady's "murder." It is a great place to start your day.

Eminem (real name: Marshall Mothers) has been known for the stage name Slim Shady since the start of his career, and one album and one LP titled for the character, his hit song "Real Slim Shady.""

In this new album, it sounds like Eminem is staging a reinvention of his personality with some explanation — a creative move in keeping with the changes he has made in his personal life over the past few years.

The rapper has been open about his drinking journey over the years and recently celebrated 16 years, marking a milestone by sharing an alcoholics anonymous tip he received on instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrammable instagrams.

Excited to see the next one for his music!