Now that the Challengers are out in theaters, Zendaya is ending with her avant-garde tennis fashion-filled press tour, swapping her white louboutin stilettos for sneakers. Specifically, on sneakers.

The actress was introduced to the athletic wear brand On by film costume designer Jonathan Anderson. (She paired her with an Alaïa dress and sneakers for one of her many press tour looks.In fact, she loved On sneakers so much that she started a multi-year creative partnership with the Swiss brand.

In addition to advertising campaigns and content, Zendaya and On will soon release a capsule collection of items designed by the actress herself, she told Vogue. And she is not just for her favorite shoes. "People don't really know as well for their clothes," Zendaya told the magazine in an interview today. "I'm excited to help.

She is particularly excited about the brand's sustainable technologies: "They are dyes made by sucking pollution out of the sky and can be completely decomposed, so I don't want to make stuff for it and add to what's already there — I'm using all the science available for them to be sustainable."

Z She plans to design clothes for the athletic wear brand, but she admits that the exercise is a little outside the wheelhouse. "It's a joke among my friends and family, but I don't have a workout practice by itself," she says. "I'm not the best to keep up with it."

Athletic wear is a major pivot for Zendaya, which has worked primarily in the world of high fashion and luxury brands. The actress now has a partnership with Louis Vuitton and previously served as an ambassador for Valentino (from 2020 to 2023). Zendaya is On's first non-athlete celebrity partner, but as far as her existing fashion affiliation and new sports affiliation

trendy workout sneakers go as the tennis face of pop culture, On is gaining traction among a-listers. Zendaya joins a list of fans including Jessica Alba and Olivia Wilde.