In what The Daily Beast aptly described as a "surprising coincidence," 2 new products from Meghan Markle's upcoming lifestyle brand American Riviera Orchard ・ raspberry jam and, curiously, luxury dog biscuits — were teased at an absolutely wrong time this weekend in a move that seemed to have nothing to do with Meghan.

On Friday, news broke that her sister-in-law, the Princess of Wales, would return to Royal Duty for the first time in almost 6 months on Trooping The Colour the following day.Nacho Figueres, a longtime friend of Meghan and Prince Harry, revealed 2 new products in his Instagram story ・ a fragile statement on social media and an announcement made via a stunning portrait of Kate taken by Matt Portes last week. While the public seems excited about Meghan's upcoming brand — announced 3 months ago, back on 3 May — the timing was really terrible, making the situation look like something that isn't: Meghan is trying to get Kate upstage, announcing on 3 May that she's fighting cancer It was found earlier this year.

However, according to The Daily Beast, "Meghan's team did not try to interfere with Kate" and Meghan's camp believes that the anger being leveled at the Duchess of Sussex is "not justified.""It's a day that ends with a 'y', so Meghan was criticised on social media for a post made by Harry's Polo friend Figueras," with "critics doubting Meghan's fingerprints were all over the incident," leveling accusations that Meghan was trying to take away from Kate's big return. 

But that's not the case: According to The Daily Beast, "Megan didn't order a post from Figueras and didn't actually have any input on when or when to post."Of course, precise control over context and timing is a risk inherent in user-driven social media campaigns.Especially if cheerleaders are powerful celebrities who may not respond well to micro-managing their posts."(Figueras is not what we call a "powerful celebrity", but one of Meghan's first 50 products, the American Riviera Orchard's strawberry jam.), Many people think of a lot, including Kris Jenner, Krissy Teigen, Mindy Kaling and Tracey Ellis Ross.

"I'm sure the gift package came with a note requesting social media coverage, but I can't tell Nacho Figueres what to do, so I'm sure the timing of his posting was his own idea," the marketing expert told The Daily Beast . "The big point here is that the American Riviera Orchard campaign has been tremendously successful and doesn't cost Meghan anything," he said. It's a textbook social media campaign. The only problem is that there still seems to be really nothing for sale, so what's it all for'I think we'll find out.

Things to note: The first product offering, strawberry jam, was sent in batches of 50, but Figueras' raspberry jam was labeled "2 of 2"."The dog biscuits were shown in a large glass bottle, with Nina Iggy, a very cute dog. As people pointed out re:the dog biscuits, "there was no American Riviera Orchard logo on the bottle, but "Dog Biscuits" appeared to be written in Meghan's calligraphy," the outlet wrote, adding that "dog treats and other pet supplies are trademarks for the exclusive right to sell products under the name of the American Riviera Orchard." It was among the goods described in the application.(By the way, Harry and Meghan have 3 dogs: Guy, Pula, and Mia.

Royal Commenter Richard Fitzwilliams told Miller, "Trooping the color and doing this on the same day, so that journalists know keep an eye on what they do, marketing," but public relations expert Lynn Carratt said this latest business move was "done maliciously." When Figueras posted, Megan told Miller that she was "out of control." "I don't think Meghan sent a pot of her American Riviera Orchard Jam and some dog biscuits to the couple's best friend Nacho Figueras the day before Trooping the colour and Kate's first public appearance since undergoing cancer treatment," Carat said. "She had no control over when Nacho would post them. And it cast no shadow on anything.

Fitzwilliams also spoke to the Sun about the issue of what the outlet calls "bad-timing brand deployment," saying: "We can't figure out what Sussex has done. They should have just been quiet.He added that the situation was "very, very strange." If she had just sent the jam to a friend, she should have asked him not to post it.Fitzwilliams also said in the ongoing "pressure" of the royal family that she felt it was a "strange" choice, adding: "There were two out of two on the bottle label — what's the point on Earth if she's going to send two bottles.

even before the weekend Figueras snuff, Fans were seeking the ability to buy American Riviera Orchard's strawberry jam — and some of the seemingly endless other products included in the company's trademark application. Three months after the soft launch of the brand, the lack of provision of purchasable products does not mean that something is wrong, says Abesi MANYANDO, founder of public relations and branding development company Abesi PR. Speaking to the Daily Express, she said "Even if the brand gives us a teaser, they may not release it until a few months to 1 year later."She said, "You have instances where celebrities tease the announcement and the product drops quickly after, like Rihanna did with Fenty hair, and in some instances they can tease the product and the product drops long after a few months. It's really very relative.

Manyando added that "there are high expectations for a decline," adding that demand for the brand only increased after Harry and Meghan's 3-day trip to Nigeria last month. "Every time she releases a product of her own brand, it will be very successful, especially in the United States," she said.

Until then, we are waiting — and wondering what Figueras is thinking about it now, and in addition to those gorgeous dog biscuits, he is also in the kennel.