Meghan Markle's lifestyle brand, American Riviera Orchards, has reportedly decided which products the public will be able to purchase first.
It's no secret that Meghan Markle loves a good wine. After all, her former lifestyle blog, The Tig, was named in honor of her favorite red wine, the fine Italian Tignanello. announced in March, and her influencer campaign for Strawberry Jam (and the raspberry jam and dog biscuit controversy) heralded by her new lifestyle brand, American Riviera Orchards, has raised expectations for rosé wine as a new product that could be a revenue generator for the company, Tatler reports. [The Daily Mail reports that the wine will be the first product to be sold to the public and that "to complement the announced wine launch, the first release is expected to include drinks and servingware, bar essentials, and other products related to hosting and entertainment." The report states.
"Classic but expensive style items can be expected.
American Riviera Orchard is rooted in authenticity and is said to reflect the California lifestyle that Princess Meghan herself loves. Rosé is the drink "she previously revealed as her drink of choice," Tatler reported." She even drank it on her first date with Prince Harry at Soho House in 2016." The magazine added, "Meghan also reportedly enjoys frosé, which is wine frozen and blended into a slushy sweetened with strawberries and icing sugar."
As for the aforementioned strawberry jam, Meghan reportedly made it from fruit grown in her garden in Montecito, which she shares with Harry and their children, Prince Archie and Princess Lilibet. Perhaps if frosé were to appear as a product, it would include strawberries from the garden? [Many A-list people from Cameron Diaz to George Clooney to Brad Pitt have their own alcohol brands, and Tatler calls the rosé move "a strategic decision by Princess Meghan," adding that "wine is a much more lucrative business than jam." According to Tatler, the most famous celebrity wine, Armand de Brignac champagne, was owned by Jay Z until he sold his 50% stake to Moët Hennessy, the wine and spirits arm of LVMH, for $300 million.
And this rosé appears to be just the first of many products to be launched by American Riviera Orchards. A look at the trademark filing earlier this year shows that the lifestyle brand's reach extends almost everywhere. According to the Daily Mail, the company will eventually sell bedding pillows, soaps, home decor, fragrances, cookbooks, cookie mixes, and more, and if demand for its products is high enough, American Riviera Orchards may expand its online business into physical stores.
We'll drink to that!
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