Demi Moore on a mission to normalize farting
Demi Moore is determined to normalize a totally natural bodily function that has become the butt of countless jokes (pun intended).
On Thursday, August 1, Moore will be discussing how important and common (and normal!) farting is. and announced a collaboration with the gastrointestinal pharmaceutical company WonderBerry to highlight the importance of digestive health, including how important (and normal!) farting is.
In an Instagram post, Moore read from her new book, An Adult's Guide to Farts, written by Wonderberry co-founder Lucas Kraft and illustrated by Jessica Paige Dawson. Actress Moore began with a serious reading of topics such as: "The Evolution of Farts," "Why Do Farts Stink?" and "What are common techniques for hiding farts?"
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"We can blame the dog. You can pretend it never happened. Or we can just run away and change ourselves."
"We can try to avoid farting altogether," she adds.
"I first heard of @itswonderbelly when they launched their clean ingredient antacids. As a big advocate for gut health, I immediately fell in love with the product and became an investor," Moore explained in the caption of the post. And now, with the launch of their new product, Bloat + Gas, along with this hilarious and educational book, I love them even more."
"Not only does WonderBerry make great digestive medicine," she added, "but they are doing important work raising awareness about eating disorders and breaking the stigma of bodily functions (yes, like farting).
Moore also challenged Hollywood's Kelly Ripa, Kate Hudson, and Chelsea Handler to "read this book."
In an exclusive interview with People, Moore said digestive health is an "important and often taboo topic."
"As babies, we are celebrated for bodily functions like pooping and farting, but as adults, we often hide these normal processes," she told the publication. A conversation she had with Lucas, founder of WonderBerry, led to the book An Adult's Guide to Farts.
The book's author, Kraft, says it is "a way to further the mission we have of de-stigmatizing and helping people move closer to accepting normal bodily functions."
"From issues like eating disorders to farting," Kraft told People, "we have a big mission to break the stigma." We have a few more things we need to be comfortable talking about."
Moore added that while the book is "funny and lighthearted," it also conveys "a message about self-acceptance" and ultimately "aims to make readers smile, feel more informed and less ashamed about their bodies."
While reading another passage from the book to adults, Moore says Look, cats fart. Dogs fart. Birds fart. Even bugs fart. There is no shame in farting," she continues.
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