The debut It bags from stylist Jared Elner's self-titled fashion line are so good, they are all worn by Emma Chamberlain in the campaign.

Jared Ellner launched his namesake brand on Monday 11/11. 11, in a tight edit of hand-woven bags, corsets and skirts in Los Angeles from upcycling ribbons. Only the East West bag, with its girly shades of butter yellow, blush pink and pale blue, joins Chamberlain in the label's first image. Naked styling says it all: these romantic purses should be the only thing you need.

Elner's star in the fashion world rose from the styling of a new generation of cool girls: Marie Claire's Ka from Paris Fashion Week

He has an obvious gift to help the customers on the list dress their best, but Parsons School of Fashion is not the only one. The graduate of Cool of Design always wanted to create his own work one day. In 2023, Elner began working on his final collection, which focused on coquettish ribbons and dreamy pastel shades. "Designing and building my own brand has always been a dream, and I'm excited to finally be able to make it happen," Elner said in a statement.

There was only one option ahead of the first campaign of his long-awaited project. "I chose Emma to lead this campaign because she was a very important part of my fashion journey and working with her over the years really shaped my understanding of style," Elner said. "We're pushing each other creatively in so many ways, so having her star in this campaign feels like a great way to honor her influence in my fashion story."

While Elner entered his designer era, he still dressed perfectly for the red carpet Chamberlain and other clients moving forward "I think I'll never be a stylist," he told WWD."I fell in love with it so deeply. But my first passion was to be a designer and it has always been the driving force of my passion in this industry."